Actor As Lucid Brand Ambassador: ‘concession Nothing’

The Oscar chose actor has signed on for a multi-year collaboration to serve as an international ambassador for Lucid, the Silicon Valley-based modern technology firm behind a line of sophisticated electrical lorries. The deal is an initial for Lucid, which is presenting the campaign with the tagline “Concession Nothing.”

Lucid’s ‘Concession Nothing’ Campaign

Provided Akerho “AK” Oghoghomeh, Lucid Motors’ senior vp of advertising: “He unites the very same brave creative thinking and uncompromising vision that defines our brand, personifying what it indicates to endanger absolutely nothing, both on and off screen. Together, we’ll reveal what’s possible when technology and cultural significance integrated to relocate the globe forward.”

It additionally places Chalamet back right into a Lucid after he was first spotted cruising in a Lucid Air in 2023. Lucid, which launched in 2016, provides high-end EVs, and the Gravity, for instance, has a base touring design that begins at $79,900 with grand touring readily available to purchase now for $94,900.