Netflix, Mattel & Hasbro: KPop Demon Hunters Toys Coming!

Netflix partners with Mattel & Hasbro for KPop Demon Hunters toys, launching Spring-Christmas 2026. Missed Halloween demand, but sequel merch is ensured. Unlicensed toys are discouraged.

And Netflix is “extremely” quickening the product-selection procedure on its end, Karamanos stated. Some products have already been dreamt up by Mattel and accepted by the banner– those items (Karamanos might not specify on what they are) will certainly be the first ones out. It aids to play catch-up with a firm you have actually dealt with previously: Mattel makes playthings for Netflix series Unfamiliar person Points, Squid Game and Bridgerton.

In various other words, Mattel isn’t simply making Barbie dolls with long, purple pigtails (though there will probably be those also) right here. The superb songs of KPop Satanic force Hunters is “on the table, definitely” for his line, Karamanos said.

A Netflix spokesperson informed The Hollywood Press reporter that when the streamer approached its licensing companions and stores in 2024, it received only “soft” interest. That’s not surprising: KPop Satanic force Hunters was completely new, unverified IP. One year and 325 million sights later, everybody is running at complete speed to catch up to demand.

Karamanos claims he’s amazing sharing the (eventual) spoils with competitor Hasbro. “They have a core expertise and they’re going to produce items in their locations that we wouldn’t, therefore I want them well.”

Mattel & Hasbro Join Forces

Pro Wrestling had a beast personality called “The Amazon” who attacked his opponents’ heads– that’s rather much all it took back after that for a game to be a hit. For Christmas 1989, we obtained WWF WrestleMania, an awful game with genuine WWF (now WWE) wrestlers. No one bit anyone’s head in the formally accredited video game. Mattel will certainly make the dolls, action figures, accessories, collectibles and play collections; Hasbro will make the stuffys, electronic devices and board video games. It aids to play catch-up with a company you have actually functioned with previously: Mattel makes playthings for Netflix collection Stranger Points, Squid Game and Bridgerton.

Netflix’s (using Sony) most-watched-ever flick KPop Devil Hunters is (still) in vogue. If you don’t understand KPop Satanic force Hunters yet, you will certainly in a week when roughly 10,000 Rumis come trick-or-treating. Top quality on the HUNTR/X costumes will vary, as the only alternatives are homemade, sort of rush-delivered officially qualified Spirit Halloween outfits, or a common duplicate.

Netflix’s Licensing Strategy

Earlier this week, Netflix signed manage toymakers Mattel and Hasbro to produce KPop Demon Hunters consumer items. Mattel will make the dolls, activity numbers, accessories, antiques and play sets; Hasbro will certainly make the stuffys, electronic devices and board games. The issue is, none of this things will be available for this holiday, which is specifically when they would be in peak need.

Karamanos and his equivalents at Netflix (and probably Hasbro, though they really did not reply to our emails) are on it. Their stuff will certainly start ahead out in stages from spring 2026 via Christmas 2026. On the silver lining, KPop Satanic force Hunters 2 should release to no lack of merch.

The Future of KPop Demon Hunters Merch

Pro Wrestling had a monster character called “The Amazon” that attacked his opponents’ heads– that’s rather a lot all it took back after that for a video game to be a hit. For Xmas 1989, we obtained WWF WrestleMania, a horrible video game with genuine WWF (now WWE) wrestlers. No one little bit anybody’s head in the officially licensed video game.

Something Netflix (and Mattel and Hasbro and every other company named in this story) absolutely does not want you doing is purchasing unlicensed KPop Devil Hunters playthings (on, state, Etsy) or generic knockoffs, like “Korean Movie Figures.”